Get the most out of each release. Don't fall into the habit of releasing every week, or releasing massive projects with 20 songs. Release a single every 4-6 weeks, promote each track fully, and continue this pattern. This will lead to continuous growth.
Running ads on social media is a great way to be discovered by new fans, and Facebook is the best platform to work with. Here is a better look at how Facebook ads can help you as a musician https://www.facebook.com/formedia/blog/facebook-ads-strategy-for-musicians
Hosting a live stream concert is a great way to engage your following. The year of 2020 forced this adaptation but it will continue to be a great way to perform even as venues open back up. Here are the basics of how to livestream a concert https://www.youtube.com/watch?v=2b6_iDBU2wg
Creating an EPK is the best way to open more opportunities for you in the industry. This acts as your "music resume" and is what you will use to connect to other industry professionals. Sonicbids came up with the concept, here is a great blog about it from them https://blog.sonicbids.com/how-to-make-an-epk
Landing pages help grow your email list, sell your music, etc. Create a landing page for your site to direct your ads towards. Offer a preview of your upcoming release, a contest entry, or even a merch discount by fans entering their email. This can grow your email list into a massive resource.
Focusing on music along with the promotion aspect is a lot on one plate. Hiring a team to help promote you so you can focus on making great music is definitely worth the investment. We recommend the team at https://artisttakeoff.com/ to help with your promotion efforts.
The "fans also like" section is a great resource for listeners to discover new artists. It's based on your listener data and can be a great to find artists with a similar sound. Connect with artists linked to you as a way to reach out to their fans.
This is a great giveaway for fans at shows, with other merch purchases, etc. Stickers and car decals are excellent promo because they will be placed where others will see usually. This is a great way to spark interest from new fans while also giving free merch to current fans.
Giving fans your number is the most direct way to stay in touch with them. Not your primary number, there are many applications now that allow fans to "text" artists they follow. This is a become the new email list as people check their texts much more than emails.