Ideas

Browse and get inspired from over 100+ music marketing ideas
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Distribute Your Music Everywhere

Distribute your music to all major platforms. We recommend using lifetime distribution with https://artisttakeoff.com/ to distribute to all platforms.

Release Strategies
Pay for Radio or PR

Radio and PR are awesome ways to grow your base. Local stations and news outlets are a great place to start, and continue to branch out from there!

Public Relations
Create Non-music Content

Whether it's something on YouTube, TikTok, or Instagram posts, show your fans a side beyond your music. This content will help listeners connect with you and not just your music.

Content
Create a Music Website

Create a music website to showcase your creativity! We recommend https://soundblocks.io to create your site.

Content
Release Your Music Slower

Get the most out of each release. Don't fall into the habit of releasing every week, or releasing massive projects with 20 songs. Release a single every 4-6 weeks, promote each track fully, and continue this pattern. This will lead to continuous growth.

Release Strategies
Start Running Facebook Ads

Running ads on social media is a great way to be discovered by new fans, and Facebook is the best platform to work with. Here is a better look at how Facebook ads can help you as a musician https://www.facebook.com/formedia/blog/facebook-ads-strategy-for-musicians

Paid Advertising
Engage with Your Existing Fanbase

Engaging with your existing fanbase is key. Focusing too much on growing the fanbase can lose your most dedicated followers. Engage with them through social media, email newsletters, etc.

Engagement
Start Playlisting Your Music

Run playlisting campaigns and connect with curators to help grow your audience. We recommend campaigns with https://artisttakeoff.com/

Spotify Marketing
Build Your Twitter Presence

Use your Twitter to interact with fans. Twitter is the most interactive platform for you as an artist to connect with fans. Like fans tweets, reply to them if they mention you or your song, turn your Twitter into an engaged commmunity.

Social Media
Partner with Small Brands

Partnering with small brands is a great way to grow your following as well as making valuable connections. Small businesses in your area are a great option to keep things true to your roots.

Public Relations
Build an Interactive Experience

Building an interactive experience is how you turn first time listeners into long time fans. Create a community on your platforms that new listeners will see and want to be a part of. This is crucial to building a loyal base.

Engagement
Record Music Tutorials

Record music tutorials for fans and other artists. From the recording process to industry tips, it's a great source of new content for your platforms.

Content
Start Doing Covers

Doing covers is a great way to offer listeners more content. You are able to connect with fans of the original artist as well!

Engagement
Grow Your Instagram Following

Be strategic in your posts to help create the aesthetic you want for your page. Post interactive content at the right times to maximize your growth and engagement on every post.

Social Media
Host a Livestream Concert

Hosting a live stream concert is a great way to engage your following. The year of 2020 forced this adaptation but it will continue to be a great way to perform even as venues open back up. Here are the basics of how to livestream a concert https://www.youtube.com/watch?v=2b6_iDBU2wg

Concerts
Record Music Podcasts

Recording music podcasts is a great way to connect with your audience outside of your music. It also helps connect you more within the industry.

Content
Try Crowdfunding for Musicians

Crowdfunding for musicians is a great way to get revenue to put towards new recordings, promo, or tour expenses. In return for funding you can offer unique gifts for fans, personal messages, VIP experiences, etc.

Revenue
Create a TikTok Challenge

Make a TikTok challenge for your latest release. Combining this with influencers pushing the track creates major traction. The team at https://artisttakeoff.com/ can help with creating this strategy connect you with influencers!

Social Media
Create an EPK

Creating an EPK is the best way to open more opportunities for you in the industry. This acts as your "music resume" and is what you will use to connect to other industry professionals. Sonicbids came up with the concept, here is a great blog about it from them https://blog.sonicbids.com/how-to-make-an-epk

Content
Stream on Twitch

Twitch has been growing more and more and is a very interactive platform to connect with your fan base. Whether you are gaming or just chatting with fans, it's a great way to connect with listeners outside of your music.

Engagement
List Your Shows and Tours on Different Platforms

List your shows and tours on different platforms. This engages all of your followers, and helps hit the biggest reach with your tour and show announcements.

Concerts
Buy a Billboard Ad

Billboard ads have been around for a while but can still be very effective in reaching a bigger audience. Whether it's for a new release or a big show coming up, consider this in part of your local promotion plan.

Paid Advertising
Create Behind the Scenes Content

Fans love seeing your creative process. Show pieces of the production and recording process of your single shortly after release. This is a great way to keep the momentum rolling.

Content
Host a Giveaway

Host a giveaway for your dedicated followers! You can partner with brands, offer limited edition merch, tickets, etc. This is a great way to engage and build on your following.

Engagement
Open for Festivals and Bigger Acts

Even if it means playing for free, take any chance you can to perform at bigger events. Being on the same ticket as a national act or at a huge festival is an amazing opportunity to get your name and music out there.

Concerts
Book College Shows

Colleges are always looking to book new events. They also have a very engaged crowd with the campus community. Set up a college show, or even a college tour and grow your fanbase!

Concerts
Connect with Influencers

Connecting with social media influencers, from TikTok to Instagram, is a great way to build engagement. A great way to connect is with https://artisttakeoff.com/tiktok-marketing

Influencer Marketing
Create a Landing Page

Landing pages help grow your email list, sell your music, etc. Create a landing page for your site to direct your ads towards. Offer a preview of your upcoming release, a contest entry, or even a merch discount by fans entering their email. This can grow your email list into a massive resource.

Email Marketing
Hire a Team to Help

Focusing on music along with the promotion aspect is a lot on one plate. Hiring a team to help promote you so you can focus on making great music is definitely worth the investment. We recommend the team at https://artisttakeoff.com/ to help with your promotion efforts.

Paid Advertising
Secure TV Appearances

Work your way into a TV appearance. Whether it's local or a national appearance, this is a way to gain huge publicity. Whether this is a live performance, interview, etc. it is a great way to reach a huge number of new potential fans.

Content
Show Off Your Spotify Wrapped

Show off your progress over the year to your fans. Show them you appreciate the support, and shoutout your goals for the following year. Fans of up-and-coming artists love to see the progress you make towards becoming a star.

Spotify Marketing
Speak Out On Current Issues

Being an artist doesn't mean you can't speak out on issues in the world you care about. Speak on current issues, fans often appreciate artists they follow use their platforms to speak on current problems.

Engagement
Understand the Algorithms

Research how algorithms work on platforms like Spotify and Youtube. Promote in ways to help trip these algorithms. Things like Youtube recommendations or Release Radar can increase traffic by up to 30%.

Social Media
Ask for Input from Fans

Ask fans to help pick cities for your next tour, ask fans what they would love to hear a cover of, etc. Make fans an active part of your creative process to make your fanbase feel like an engaging commmunity.

Engagement
Be Consistent

Don't go long periods without new content for fans. Not just new releases but social media content was well. Stay active and always have new things for fans to tune into.

Engagement
Complete Your Spotify About Me Section

Fully fill out your About Me section on Spotify. When fans discover your music this gives them more background into you as an artist. Also be sure to link your social media to your Spotify bio so they can follow you on more platforms.

Spotify Marketing
Connect with Artists from Fans Also Like

The "fans also like" section is a great resource for listeners to discover new artists. It's based on your listener data and can be a great to find artists with a similar sound. Connect with artists linked to you as a way to reach out to their fans.

Spotify Marketing
Connect Your Music to Social Media

Make it as easy for listeners to hear you music as possible. Link your tracks directly to your social media posts, bio, etc. Making it as easy as one click to hear the track will convert way more listeners.

Release Strategies
Create Facebook Events

When you play a show, be sure to create an event for it online. This can help you track the interest, promote it better online, and connect with people who are going to the show.

Paid Advertising
Create Your Own Playlist

Create a playlist to share with fans. This can be a mix of your tracks along with tracks from artists who influence you or have a similar sound. This is a great way to connect yourself with fans of similar artists.

Spotify Marketing
Do Meet and Greets

Fans love chances to interact with their favorite artists. This is not only a great way to connect with current fans, if those fans post about the meet and greet their followers could also check out your pages as well!

Concerts
Get Interviewed

Connect with radios and news outlets to get interviewed. This is a way to reach a bigger crowd and give fans a look at your background.

Public Relations
Give Back to the Community

Show your appreciation to your city and roots. Giving back through things such as volunteer work shows your community you care. This can help you build a very dedicated fanbase in your area.

Engagement
Interlink All of Your Social Media

Have links for all of your other social media on each platform. This will help you grow your following on every platform and help you cross promote.

Social Media
Monitor Spotify for Artists

Spotify for Artists is full of great information, where your fans are, where you're being discovered, etc. Keep track of this information so you can use it when planning tours, creating marketing strategies, and much more.

Spotify Marketing
Plan for the Long-Term

Make your promotion strategy several months or even years out. Plan steps out ahead of time so you always know what the next step is. Plan your promotion strategy along with your release plans.

Revenue
Reach Out to Music Bloggers

Reaching out to music bloggers is a great form of PR. We recommend the blog placement campaigns with https://artisttakeoff.com/ for this.

Public Relations
Release New Versions of Songs

Do an acoustic version of your most popular single. Do a live and unplugged version of your last album. Releasing new versions of tracks is a great way to offer fans new content in the down periods between releases.

Release Strategies
Run Album Anniversary Promotions

Continue to market you current tracks along with new releases. Promote the 1 year anniversary of a release for example, and reengage fans in that album.

Release Strategies
Run Spotify Ads

Spotify ads are a great way to reach new listeners on Spotify with your new release. The disadvantage to these ads are that they will only reach free accounts because Spotify Premium users don't receive ads.

Spotify Marketing
Secure Sponsorships

Big or small, sponsorships are both a revenue source as well as good publicity. Don't take just any sponsorship though, be strategic and keep it to sponsorships that fit your brand.

Revenue
Stick to a Clear "Brand"

Your brand is your identity as an artist. Keep your posts, platforms, etc. consistent with your brand. Consistency is key in growing your fan base.

Content
Use QR Codes

Use QR codes to help give fans easy access to your latest releases. You can put even add these QR codes to business cards to hand out at shows or events.

Release Strategies
Add Lyrics to Apple Music

Submit your lyrics to Apple Music. This is great for new listeners on the platform and helps make your streaming discography more professional and complete.

Release Strategies
Connect With Fans on Snapchat

Using Snapchat is a more personal connection to fans. The short clips and short lifespan of posts works well for sneak peeks of new tracks, behind the scenes of the creation process, etc.

Social Media
Create Polls on Social Media

Encourage fans to participate in polls. Ask about favorite songs off of a new album, what do they want to hear played on the next tour, etc. This is a great way to boost social media engagement from your followers.

Engagement
Do Your Research Before Each Investment

Investing in promotion is great for growing your audience. However, it is important to research before each opportunity you invest in. Make sure the promotion aligns with your goals and will fit in your strategy.

Revenue
Encourage Fans to Presave Your Release

Presaving a release is a great way to get early traction on your release and trip the Spotify algorithms. Post links for current followers to presave your upcoming release, and encourage them to share the links as well.

Release Strategies
Find Musicians to Collab With

Collaborating with other artists is a great way to build a bigger audience, and also create unique new content!

Content
Get Verified on All Platforms

Get your Spotify and social media pages verified. This makes your online presence more official and can help drive more traffic to these pages.

Social Media
Give Away Stickers and Car Decals

This is a great giveaway for fans at shows, with other merch purchases, etc. Stickers and car decals are excellent promo because they will be placed where others will see usually. This is a great way to spark interest from new fans while also giving free merch to current fans.

Content
Give Fans Your Number

Giving fans your number is the most direct way to stay in touch with them. Not your primary number, there are many applications now that allow fans to "text" artists they follow. This is a become the new email list as people check their texts much more than emails.

Engagement
Go to Local Shows

Stay active at local venues and shows. Supporting the scene beyond your music is a great way to gain more local support.

Engagement
Go to National Act Shows

Use the huge music crowd at touring act's shows. Meet with waiting fans, handout your QR code cards to your music, make connections. This is an engaged music crowd and could lead to lots of new fans.

Engagement
Join Groups Online

Online networks are as useful as networking in person. Join musician groups, local music groups, etc. This is a great way to work and strategize with other artists.

Social Media
Make a Lyric Video

Create a lyric video for your new releases. You can even make this a contest with fans on who can create the best lyric video to build engagement on the release.

Release Strategies
Make a Wikipedia Page

Wikipedia is used by everyone at some point in time. Make a page for yourself as an artist. This is great for SEO but is also just a great way to appear more professional to newer listeners.

Content
Make Your Pages Business and Artist Pages

Your music is your business, don't run your pages as personal pages. This will also allow you to run ads easier on things such as Instagram, Facebook, etc.

Social Media
Run Instagram Ads

Running Instagram ads is a great way to create traffic to your Instagram page and gain followers and engagement. Go to https://business.instagram.com/advertising/ to start creating unique ads and growing your audience.

Paid Advertising
Use SEO to Your Advantage

Using SEO in your online presence is important in gaining more traffic. Learning to optimize your website presence and gaining the most search traffic possible from searches will help grow your audience organically.

Content
Use Snapchat Ads

Ads on Snapchat can help build more of a following on your public artist Snapchat. You can use these to promote new releases as well, start out by going to https://forbusiness.snapchat.com/.

Paid Advertising
Be Active on YouTube

Creating content on YouTube is a great way to expand your reach and use different platforms. Whether it's a fully produced music video, or a live acoustic cover, there is a lot of great content you can fill your channel with to build engagement.

Content
Connect with a Music Publisher

Music publishers can help find other areas of revenue for your music. This can be with sync license deals, commercial placements etc. This is great marketing and a great revenue stream.

Public Relations
Shoutout Your Placements

When you are placed on a playlist or blog, shout it out! This is great material for your fans to also share around and create some buzz. Link all of your latest placements on your social platforms.

Engagement
Start a Street Team

Set up a street team with your dedicated fans. You can reward your street team with merch or tickets for their promotional efforts.

Engagement
Use Hashtags for Your Releases

Get your releases trending! Have your fans use hashtags with your new releases to build traction across social media.

Social Media
Focus on Slow Organic Growth

Building a fanbase isn't done overnight. Focus on slowly and organically growing your audience. Building a fanbase takes time and you should focus on the platforms built for organic growth (streaming services, social media, etc.).

Engagement
Go to Networking Events

Creating a solid network is the key to finding the best opportunities in your career as an artist. Look out for music industry events in your area and connect!

Public Relations
Invest in Album Artwork

First impressions are everything, people can't hear your sound without clicking play. Investing in album artwork is well worth it to draw listeners in and making a professional quality discography.

Release Strategies
Keep All of Your Royalties

Investing in promotion is important, but keep things upfront. Avoid giving up any percentages of your royalties to managers or PR services. Giving up royalty percentages will only hurt you in the long run.

Revenue
Make a Music Video

Unique music videos are great for drawing in new fans and engaging with current ones. It can be as high or low tech as you want, get creative and work these into your release strategy.

Content
Make Realistic Goals

Goals need to be realistic. Make a small goal, reach that goal, then make a bigger goal from there. Instead of setting a goal of a million streams for your first release, set a goal of 5,000 streams, then grow it from there.

Release Strategies
Put Your Merch on Your Website

Sell your merch directly from your website. This makes the process more efficient, and easier for your fans to see the selection. https://merchwow.com/ allows you to connect your merch shop directly into your website.

Revenue
Secure Sync Licenses for Your Music

Sync licenses are a great way to make money off of your records beyond streaming and sales. This doubles as great promotion to be able to have your tracks in shows, movies, etc.

Revenue
Set a Promotion Budget

Setting a marketing budget helps you create the best promotion strategy possible. Knowing your promotion budget for each release allows you to hit the biggest reach possible on every platform and leads to the best results.

Paid Advertising
Treat Your Music as a Business

Your artist brand is your business. Keep track of your income, invest it back into your promotion, look for new revenue opportunities, etc.

Revenue
Use Data to Your Advantage

Data is king when promoting your music. Spotify and other platforms keep great data on your listener's demographics. Use this to plan tours, target your marketing strategy, etc.

Paid Advertising
Use Every Platform

Every promotion platform you ignore is a wasted opportunity. When you're creating your promotion strategy, spend time on each platform. Skipping over a step could be costing you growth.

Social Media
Work with a Graphic Designer

Having a professional look to your graphic design is important. If this isn't an area you are an expert in, connect with a pro. This helps create the brand you want for yourself as an artist.

Content
Work with Other Artists

Connect with other artists in your genre or even different genres that you like. Work together on tracks and connect with eachothers fans. Building along with eachothers bases is a win win.

Engagement
Get Your Followers Involved

Connect with your followers! Ask questions, post engaging content, livestream. Keeping them involved is the best way to continue to grow your following.

Engagement
Put Posters Around Your City

Although this may seem old school, posters can still be efficient in growing your local fanbase. Have a show coming up in the area? Put up posters near the venue, this can get you some good foot traffic into your show with new listeners.

Paid Advertising
Start Sending Email Newsletters To Your Fans

Using email marketing and newsletters is a great way to stay engaged with fans and keep them informed about new releases, tours, etc. Here is a great video on the basics of email marketing https://www.youtube.com/watch?v=CVwZ4U-yCZA

Email Marketing
Go Live and Invite Fans On To Ask Questions

Going live and answering questions from fans is a great way to engage with them. It's a way to connect with them more personally, and can keep your following more active.

Engagement
Join a Performance Rights Organization

PRO's are able to secure income you didn't even know you were missing. They collect public performance royalties for your songs being used. The most popular of these organizations are BMI and ASCAP.

Revenue
Sell NFTs

NFTs are the newest form of revenue for musicians. You will want to do a lot of homework on these before diving in but they are a great way to sell your music and art beyond getting streams and album sales.

Revenue
Submit Releases Early

Submit tracks for release at least 2-3 weeks ahead of the release date. This allows you the best opportunity to be reviewed for placements on things like Spotify editorial playlists.

Release Strategies
Release Singles Only

Releasing singles is the best way to grow your audience. Singles are what catch listeners attention and are the best way to build your following with releases. Save the albums for the future when you have a bigger base.

Release Strategies
Start Selling Merchandise

Selling merchandise is a great way to grow your brand and also make revenue. We recommend https://merchwow.com/ for creating and selling merchandise.

Revenue